Many websites under-perform for their owners.
We ensure clients' websites perform beautifully.
Fees are reasonable; results are impressive.
We work hard using experience, expertise and good tools.
We don't use shortcuts or trickery; results tend to be long lasting.
The right service at the price you, your business and your website need to get good ROI.
Along with a few thoughts on how and why we use them...
PPC doesn't have to be expensive - with the right ads triggered by the right keywords with the right settings and right ads - every company can get a good ROI from AdWords.
On the plus side - great demographic segmentation but beware the bots (non-human traffic) that can drive up costs and drive down ROI.
Bing gives good engagement; Bing gives good DuckDuckGo opportunities; Bing doesn't give big numbers but that's no reason to ignore it.
New business, new location, location based business... ads are great value (they won't always be!) and a good way to literally put your company on the map in terms of brand awareness.
Google +, Google Local Business, many iterations - each one as bad as the one before it; woeful interface, hapless customer service. It's all of these but Google dominates and, especially on mobile, gives good traffic so we forgive them for their shrtcomnings.
No, it's not giving good traffic but Cortona voice recognition and the traffic it might deliver shouldn't be ignored.
Apple Maps - similar story to Bing maps - Siri will grow; one day Google won't want to pay the multi billion dollar price tag to Apple to be the #1 search engine on iOS.
Whilst Google Search Console gives rankings the arcane methodology and aggregated data used to provide them makes them less than ideal, so we pay for a service that breaks Google's guidelines - it's the only one we break, but we do it to see (roughly) where our clients are in Google and Bing SERPs.
Everybody uses it, it's free... but it's not the best and if you want to do one thing to improve your website it is to augment your understanding of your site's visitors using other analytics software. Don't get us started on the endemic spam!
Effective spam filters; accurate data; IP data - without Clicky you'll never know how many of your competitors are driving up your AdWords costs; with Clicky spotting and stopping them is easy.
Crazy Egg Analytics - if you have a site that gets a lot of mobile traffic you want to be able to see where people are clicking on their phones, CrazyEgg gives you that info and understanding.
In a nutshell - Yandex Analytics is everything Google Analytics should be.