Taking websites to new heights

with effective website optimisation

The Tao way is to focus on the outcome – either sales on an eCommerce website or enquiries through a lead development site, we look at everything in greater detail than other companies. It’s in the detail we find competitive advantages for clients.

If you’re looking for Search Engine Optimisation (SEO) and/or Bing/Google Ads Management for the first time, or your current service isn’t delivering the results you’d like, please get in touch.

We provide a detailed, free, zero commitment report on how your website is performing and how it can be improved.

We work openly and hard. All data is shared in as much detail as you want. Clients receive a non-automated monthly report which measures traffic and outcomes. Each month we apply our expertise to seek, suggest and implement improvements.

All clients have access to a tailor made Marketing Dashboard, a one-click automated resource enabling clients to see real-time results. We still provide Monthly Reports but clients can access multiple aspects/sources of their website data at the touch of a button.

Below you’ll find a few of our credentials and a some of the tools we use.

We are a ‘Google Partner’ which means we are recognised for maximising campaign success for clients, driving client growth by maintaining clients’ campaigns and demonstrating Google Ads skills and expertise with certifications.

Certified & Experienced

Whilst Google Analytics is a cornerstone of internet marketing it’s not perfect – it’s main weakness is measuring time… it doesn’t – so if you have a blog or a high proportion of single page visits GA may be inadvertently misleading.

Google Ads is still one of the most effective ways to put your company in front of people, as with many things in businesss – quality is key to success.

Metrica is one of the most capable analytics packages available.

Using it, in addition to Google Analytics is probably the single best thing any company can do to understand and improve a website.

Accurate & Effective Software

Clarity Analytics

When Microsoft added Copilot AI to their website analytics software it was a gamechanger.

This software provides insights into user behaviour that’s simply not available from anything else.

Clicky Analytics

If your company is paying for search ads then you must assume a certain level of click fraud.

There are a number of ways to minimise associated losses but this is one of the most cost effective.

Screaming Frog

A website crawler that helps us improve onsite SEO, by extracting data and auditing for common SEO issues.

By crawling websites in a similar way to how Google and other search engines see websites provides  insights that can be invaluable.


This software essentially checks Google’s rankings for over 2 million search terms every day and maps the top 100 results; and has done so for over a decade.

This gives us a very deep understanding of your website and your competitors’.

Brands We've Helped