Effective internet marketing

The Tao way is to focus on the outcome. Either sales on an eCommerce website or enquiries through a lead development site, we look at everything in greater detail than other companies. It's in the detail we find competitive advantages for clients.

If you're looking for Search Engine Optimisation (SEO) and/or Bing/Google Ads Management for the first time, or your current service isn't delivering the results you'd like, please get in touch. We provide a detailed, free, zero commitment report on how your website is performing and how it can be improved.

We work openly and hard. All data is shared in as much detail as you want. Clients receive a non-automated monthly report which measures traffic and outcomes. Each month we apply our expertise to seek, suggest and implement improvements.

All clients have access to a tailor made Marketing Dashboard, a one-click automated resource enabling clients to see real-time results. We still provide Monthly Reports but clients can access multiple aspects/sources of their website data at the touch of a button.

Below you'll find our credentials and a few of the tools we use.

Google Analytics Certified

Google Analytics certified

Whilst Google Analytics is a cornerstone of internet marketing it's not perfect - it's main weakness is measuring time... it doesn't - so if you have a blog or a high proportion of single page visits GA may be inadvertently misleading.

Google Ads Certified

Google Ads certified

Google Ads (formerly AdWords) is still one of the most effective ways to put your company in front of people, as with many things in businesss - quality is key to success.

Yandex Metrica logo
Yandex Metrica

Yandex is the Russian equivalent of Google; their analytics platform is incredibly useful and free - heatmaps and user interactions particularly so.

Find out more here.

Clicky analytics logo
Clicky Analytics

If you're paying for Ads, Clicky is an essential tool to ensure your competitors aren't regularly clicking on your ads!

Find out more here.

ProRank Tracker logo
ProRank SERPs Tracking

Whilst it's possible to keep an eye on SERPs in Search Console and Web Tools the logic is somewhat arcane so it's useful to have a snapshot of where a website ranks.

Find out more here.